The Big Picture: Prices Are Up—But Buyers Are Getting Smarter

The Big Picture: Prices Are Up—But Buyers Are Getting Smarter

As of September 2025, the Roseburg real estate market continues to show strength—but with a shift in buyer behavior that every seller should understand.

Market Snapshot

• Median sale price: $335,000 (+13.6% year-over-year)

• Median days on market: 30 days (up 4 days from last year)

• Homes sold: 28 (up 16.7%)

• Homes with price drops: 35.8% (up 2.1 percentage points)

➡️ Translation: Roseburg home values are still climbing, but we’re clearly entering a more selective phase of the market.

What’s Happening

While prices remain strong, today’s buyers are more informed, patient, and strategic than they were even a year ago. They’re watching interest rates, comparing properties carefully, and taking their time to find the right fit.

The result? Homes that show beautifully, are priced right, and marketed strategically are still selling quickly—sometimes with multiple offers. Meanwhile, listings that miss the mark on presentation or price are sitting longer and often require reductions to attract attention.

What It Means for Sellers

If you’re thinking about selling, now is the time to focus on first impressions and data-driven pricing. The gap between “sold in 10 days” and “stuck for 60” is wider than ever—and your strategy makes all the difference.

A professional market analysis, thoughtful staging, and high-quality marketing can ensure your home stands out to the new generation of smart buyers.

📲 Thinking of selling in Sutherlin or the surrounding Umpqua Valley? Reach out to The Mary Gilbert Group today to learn how we can help you make the most of Oregon’s 5-Day Market. 📞 For personalized guidance, reach out to our team at 541-229-8114 or visit us at www.marygilbert.com. We’d be honored to guide you home.